Clarity. Direction. Momentum.
Helping healthtech, AI and commercial innovation companies gain traction inside complex pharma organisations.
Founded by Marc Koolen, a commercial leader with nearly 30 years of international pharmaceutical experience.
About Pharos Advisory
Many companies entering pharma have a strong product. The commercial challenge is turning interest into adoption.
Pharma organisations do not buy technology the way most founders expect. Decisions are shaped by strategic fit, operational simplicity, and confidence that execution will work at scale. The gap between a promising conversation and a signed engagement is where most traction is lost.
Pharos Advisory works with healthtech, AI and commercial innovation companies to sharpen positioning, build credible go-to-market strategies, and navigate the commercial complexity of pharma organisations. Areas of support include commercial positioning, go-to-market strategy, pitch strategy, business development support and ongoing strategic advisory.
Pharos Advisory also works with consulting and advisory firms requiring senior pharma commercial expertise to strengthen client delivery.
Marc Koolen, Managing Director, brings nearly 30 years of commercial leadership inside global pharmaceutical organisations, most recently as Senior Director for Commercial and Digital Transformation at GSK. He has led large-scale transformation across more than 20 markets, with accountability for multi-billion-pound commercial operations.
Why Pharos
The Pharos of Alexandria was the great lighthouse of the ancient world, guiding ships safely through one of the most complex harbours of its time.
It became a symbol of clarity, direction and navigation under difficult conditions.
That idea sits at the centre of Pharos Advisory: helping organisations navigate commercial complexity with greater clarity, stronger positioning and sharper strategic direction.
The connection is also personal. Marc previously lived and worked in Egypt during his leadership career in emerging markets
Get in touch
If you would like to discuss how Pharos Advisory can support your business, reach out directly.